The new Kurkure masti on the block

Ever had a moment of epiphany and then were brought down straight to your mundane life in a jhatka? Well it was just the other day that I happened to come across the all new Kurkure Butter Masti TVC doing the rounds on YouTube.

What caught my eye was the slow motion treatment given to the ad to emphasize on the dreamy richness of butter when added to any of our dishes. The Bollywood Banker younger son of the famous ‘Tedha Hai Par Mera Hai’ family aka Kunal Kapoor lands into a dream after tasting the Kurkure Butter Masti and sees his wife, Bahu Remix aka Parineeti Chopra running towards him in true Bollywood fashion. But then the tadka in the Kurkure product brings him back to reality and you can see how. It’s the doing of the spicy ingredient in the new Kurkure pack that literally brings one back to the reality with a jolt.

The ad also portrays the ingredients that go into the making this finger lickingly good Kurkure snack in an emphasized way. We see an assortment of rice grains, corn cobs, sweet corn, dal and the delicious coil of butter roll melting with the ingredients. Priced at only Rs. 8 for 35gm, I bet you can’t stop drooling on this pack. 

Rajiv Mathrani, Director & Category MarketingHead – Snacks, PepsiCo India, remarked that “Kurkure has been at the forefront of innovation since its launch and the brand resonates very well with Indian values, which are traditional yet blended with a modern outlook. The new flavour Butter Masti is our ode to India’s love for butter and spice. Butter Masti is another pioneering effort in its category from Kurkure. The campaign talks about the great taste experience of Butter Masti exemplified via the campaign line ‘Butter ka mazaa, Kurkure ka tadka’.”

Want to catch the ad and experience the richness that this Kurkure product promises to treat your palate to? Watch the 'Butter ka Mazaa, Kurkure ka tadka' video here: http://bit.ly/1B5Dg7H